"It's all about a focus on creating significant pressure on the bottom of the stack."

Marc Ropelato, CEO

NoBid was created in 2019 by three former publishing executives from Purch, Marc Ropelato, Michael Hannon and Reda Guermas. Experts in all things programmatic, they developed a programmatic header bidding technology with the focus of creating significant pressure on the bottom of the stack.

Using algorithms and numerous server to server demand integrations, NoBid helps to create significant bid density to then monetize impressions that either go unfilled or have been significantly devalued in the market.

Meet Our Team
Marc Ropelato

Co-Founder and CEO

Marc is a senior executive with over 20 years of professional experience with digital advertising and technology. Marc has been involved in the management and strategic growth of RTB and Programmatic sales channels. Marc has worked with some of the world’s leading Ad Exchanges, SSP’s and DSP’s with a reach of over 2.5 Billion monthly ad impressions. Marc has spent the last decade of his career helping publisher achieve substantial yield lift with their programmatic stack.

Michael Hannon

Co-Founder and CRO

Michael is a senior executive with over 20 years of professional experience with digital advertising and technology. Michael was most recently VP, Business Development & Operations for Purch where he was responsible for advertising operations, inventory, and content monetization. He is an advisor for numerous ad technology companies and has previously held senior roles at PulsePoint, NBC Universal, About.com, and Unicast.

Reda Guermas

Co-Founder and CTO

For more then twenty years, Reda Guermas worked in the field of enterprise class business software development and management projects.
Projects include Ad Technology (Ad servers, RTB, Ad tags, Targeting), Financial Services, Internet Collaboration, Systems Monitoring and Telecommunication.
Results oriented and problem solver, Reda Guermas takes an idea and turns it into a reality.
Reda’s effective leadership, focus and entrepreneurship skills has helped many companies move from the concept stage to development and growth.
Reda Guermas holds a Masters degree in Computer Science. He has also received several certifications in the technical field as well as in management from the American Management Association (AMA).

Brad Bowers

Co-Founder, EVP, Business Development

Brad is an expert in digital media with 20+ years of experience in consulting, advising and investing with online media companies. In addition to his NoBid role, Brad is Founder, Principal of BlackInc, a specialized strategic consulting firm in the digital sector, which he founded in 2003. He was an early employee, and VP of Business Development at CNET Networks (part of CBS Interactive), where he worked for eight years and was responsible for generating millions in revenues for the company.

Shannon Smith


Shannon has spent the last decade of her career in a variety of digital marketing scopes.  Her experience lies in strategic optimization to boost revenue and opportunities through partnerships, affiliates, and media buying.  Shannon brings a wealth of marketing knowledge from all things digital advertising to product ideation and execution.  

Shannon’s management and leadership skills have made her one of the most reliable and trustworthy agents to work alongside when growing a business.  Shannon is also the President and founder of Keen Digital and Working Girl, both specializing in consulting new businesses and helping working women advance in their careers. 

Shawn Petersen


Shawn is a DevOps and cloud technology enthusiast with 15+ years experience working with cloud-native architectures, infrastructure automation, systems administration/integrations, DevOPS and SRE Management, and network and security management.

Shawn recently came from Future PLC where he lead their DevOPS and SRE teams in building and maintaining their global systems architecture in both the datacenter and cloud. He has several technical certifications and has a Bachelors of Science in Information Systems and Technology with an emphasis in Computer Security.