NoBid is a programmatic technology platform that focuses on the bottom of the stack to drive pressure on unfilled and undervalued inventory, resulting in increased yield, fill rates, CPMs, and revenue. Additionally, many clients report that the technology also provides a CPM boost across their stack.

Our advanced bid prediction technology, and proprietary algorithms, create bid pressure by connecting to several demand sources. One of the key demand partners for maximizing pressure and results is Google AdX, due to the high volume of bids that it places.

NoBid provides two options for utilizing AdX in its technology:
  • Option 1: Utilizing NoBid's AdX Account. This option utilizes NoBid's AdX account (via a Google SPM form)
  • Option 2: Utilizing Publisher's Own AdX Account. NoBid directly links to the publisher's AdX account.
Linking your AdX account is very straightforward, and provides several benefits:
  • Provides you with a transparent view of how your AdX is performing on its own (i.e. your existing use), as well as how your AdX is performing through NoBid (which is tracked completely separate in your AdX dashboard - and has zero impact on your own AdX usage).
  • You will be paid directly from Google for the NoBid-generated revenue, which trims down the NET payment terms (as Google typically pays NET 21). With the use of the NoBid AdX, we collect from Google, then pay publishers NET 60. NoBid will invoice you for our revenue share on the use of your AdX, or we can automatically deduct the amount due from our statement that includes the other demand sources we bring, per your preference.
  • Lastly, there are no Google updates, or additional Google ads.txt updates required.

Prebid Integration Steps


We have found that requiring individual publishers to sign an additional SPM account can be cumbersome, therefore, we prefer to use the original SPM account. This avoids the unnecessary back and forth on gaining permissions and explaining to your publishers the SPM account setup process.
An important part of the inventory that helps fill our bid predictions is the Google AdX Tag which is slightly different from Dynamic Allocation in the way that it is reported. The only way to gain access to this reporting information is from the GAM account that is tied to NoBid through the AdExchange Historical Report.
AdX is not utilized in Prebid, but it is an important part of our bid prediction technology.
The linking of AdX accounts is fully authorized by Google.
There are two main reports that you will need to run from the Google Ad Exchange Historical Report: 1. The first report will cover the Dynamic Allocation produced for the NoBid account. This is implemented by adjusting Reporting from "Historical" to "Ad Exchange Historical." Then, in the filters choose "DFP Ad Units (Top Level) contains = 64387298" which is the NoBid GAM ID. *Please note, if you have anything with that ID in the Ad Unit Path, then it could potentially double count. Lastly, choose Matched Requests and Estimated Revenue. Then select "Run Report." 2. The second report will cover the AdX Tag Inventory. This is implemented by adjusting Reporting from "Historical" to "Ad Exchange Historical" then in the filters, choose "DFP Ad Units is any of the 'No Inventory Unit.'" Lastly, choose "Matched Request and Estimated Revenue." Then select "Run Report."
We need full access to Ad Exchange Historical Reporting. This will allow us to get what we need from the reporting. This also means that we would have access to all of your AdX Reporting. However, we only pull reports specific to our partnership, and the NoBid revenue. We are happy to put this into writing, with auditing rights (if desired), as well as sign a Mutual Non-Disclosure Agreement.
Google will pay you directly for AdX revenue from your account with typically a NET 21 payment term. NoBid sends month-end statements to publishers, in place of invoicing, and will deduct the revenue share from the AdX that ran through NoBid. If preferred, we can also send a separate invoice for the AdX portion due NET 60.