NoBid has helped round out our demand stack by both providing more competition at the lower end of the curve and through monetizing inventory that was previously going to house ads due to floor price optimization. In addition to the revenue and yield gains we’ve achieved they’ve also been a strong and flexible partner to work with, who have quickly built customized solutions to fit our specific needs which perform well at scale.
When NoBid was first described to me, I was skeptical. I did not believe that a bottom up technology platform could make a significant improvement to yield in a mature segment of the digital media industry. The results for our publisher-clients have been very positive. With a 31% increase in revenue that we’ve directly attributed to the effects of NoBid. Each of the programmatic demand sources in our stack are buying at higher CPMs. We have realized a very significant return on our investment in NoBid.